Marketing & fundraising
Marketing for Charities: Where to Start on a Lean Budget
Marketing for charities on a lean budget starts with focus, not spend.
Read the guide → Charity marketingThe Google Ad Grant Explained: Who Actually Qualifies
The Google Ad Grant gives eligible charities free search ads, commonly up to $10,000/month.
Read the guide → Charity marketingNonprofit Storytelling That Makes People Want to Donate
Nonprofit storytelling turns worthy causes into gifts.
Read the guide → Charity marketingNonprofit Email Fundraising: Basics That Actually Work
Nonprofit email fundraising works when you own your list, send more than asks, and thank donors fast.
Read the guide → Charity marketingCharity Social Media: What to Post When You're Short on Time
Charity social media doesn't need to eat your week.
Read the guide → Charity marketingYour Nonprofit Website: 5 Things Donors Look For First
Donors decide in seconds.
Read the guide → Charity marketingFree Tools for Nonprofits: What Every Charity Needs
A plain guide to free tools for nonprofits, organised by the job each one does.
Read the guide → Charity marketingHow to Write Donation Appeals That Actually Convert
Learn how to write a donation appeal that converts: open on one real person, tie the gift to a concrete outcome, and make one clear ask — no guilt or hype.
Read the guide → Charity marketingNonprofit Marketing Metrics: Measure What Matters
A plain guide to nonprofit marketing metrics: the vanity numbers to ignore, the simple funnel to watch, key ratios, and a 20-minute monthly review.
Read the guide → Charity marketingYour First 30-Day Charity Marketing Plan, Week by Week
A simple 30-day charity marketing plan for lean teams: one focused job each week to build foundations, tell one story, find a rhythm, and measure what works.
Read the guide → Charity marketingGoogle Ad Grant Compliance: How to Keep Your Grant Active
Keep your $10k/month Google Ad Grant active: the 5% CTR rule, valid conversion tracking, keyword quality, activity, and a simple monthly checklist.
Read the guide → Charity marketingHow to Grow Monthly Recurring Donors: Your Charity's Steadiest Income
Why monthly recurring donors are a charity's steadiest income, and how to launch a simple program, make the ask kindly, and keep donors giving.
Read the guide → Charity marketingDonor Retention: Why Keeping a Donor Beats Finding a New One
Donor retention is cheaper than chasing new donors.
Read the guide → Charity marketingYour Year-End Giving Campaign: A Simple Plan for Charities
A calm year-end fundraising campaign plan for charities: set one goal and story, warm up your list, run a sequence, then report back.
Read the guide → Charity marketingVolunteer Recruitment Is Marketing: Find and Keep the Right People
Treat volunteer recruitment like marketing: define clear roles, write a warm why-volunteer-with-us message, reach the right people, and keep them.
Read the guide → Charity marketingPeer-to-Peer Fundraising: Let Your Supporters Raise Money for You
Peer-to-peer fundraising lets supporters raise money from their own networks.
Read the guide → Charity marketingCharity Video Marketing Basics: Make Videos That Move People on Almost No Budget
Charity video marketing on a lean budget: one message per video, story over production, your phone as the gear, consent when filming, captions, and reuse.
Read the guide → Charity marketingCorporate Partnerships and Sponsorship: How a Charity Wins Companies Over
Win corporate partnerships as a charity: treat sponsorship as a fair exchange, offer real value, and steward partners so they come back.
Read the guide → Charity marketingMajor Donor Fundraising: Building Relationships That Give
Major donor fundraising the honest way: grow the supporters you already have up the donor ladder, cultivate before you ask, then steward every gift into years of giving.
Read the guide → Charity marketingCharity Branding on a Budget: Look Trustworthy to Donors
Charity branding on a budget: it's consistency, not an expensive logo, that earns donor trust.
Read the guide → Charity marketingThe Charity Newsletter Your Supporters Actually Read
Write a charity newsletter people open and read: pick a cadence you can sustain, sweat the subject line, lead with one story, and hand the reader the credit.
Read the guide → Charity marketingGrant Writing Basics: Winning Funding from Trusts and Foundations
Win grants from charitable trusts and foundations: research the funder first, apply only where you fit, build a strong case for support, and write outcomes not activities.
Read the guide → Charity marketingCommunity Fundraising Events That Raise Real Money
Run community fundraising events that actually raise money: start with a target, keep costs lean, make giving easy, and turn guests into lasting donors.
Read the guide → Charity marketingHow to Get Local Press Coverage for Your Charity
Earn local press coverage for your charity with no budget: pitch the right reporter a genuinely newsworthy story, write a one-page release, and follow up well.
Read the guide → Charity marketingHow to Write an Impact Report Supporters Actually Read
Write a charity impact report supporters actually read: lead with outcomes, anchor one hero story in a few clear numbers, show the before and after, thank donors.
Read the guide → Charity marketingHow to Ask for Donations in Person (Without the Cringe)
Ask for donations in person without the cringe: reframe the ask as an invitation, prepare your story and number, make a specific ask, then stay quiet and listen.
Read the guide → Charity marketingCharity SEO: How Supporters Find Your Charity on Google for Free
Charity SEO is how supporters find you on Google for free.
Read the guide → Charity marketingThe Nonprofit Donor Journey: From First Click to Loyal Supporter
The nonprofit donor journey maps how a stranger becomes a loyal supporter.
Read the guide → Charity marketingCharity Landing Pages That Convert: How to Turn Clicks Into Donors
A charity landing page is one page with one goal that turns campaign clicks into donors.
Read the guide → Charity marketingAI for Nonprofits: Using AI Tools in Charity Marketing the Smart, Safe Way
AI for nonprofits can hand a stretched charity team back its hours - used the smart, safe way.
Read the guide → Charity marketingHow to Build a Simple Charity Content Calendar You'll Actually Keep
A charity content calendar ends the feast-or-famine scramble.
Read the guide → Charity marketingCharity WhatsApp Marketing: How to Reach Supporters on Messaging Apps
Charity WhatsApp marketing works because messages actually get opened.
Read the guide →Google Ad Grant guides
Google Ad Grants for animal shelters & rescues
Drive adoptions, donations, fosters and volunteers with free search ads.
Read the guide → Google Ad Grant guideIs the Google Ad Grant really free?
Yes — but here's the honest catch in the compliance and management.
Read the guide → Google Ad Grant guideGoogle Ad Grants for UK charities
Charity Commission validation and setup, step by step.
Read the guide → Google Ad Grant guideWhy Google Ad Grant accounts get suspended
The compliance rules that pause accounts, and how to get reinstated.
Read the guide → Google Ad Grant guideDoes your charity qualify for the Google Ad Grant?
The 2026 eligibility rules — charity status, website and country requirements.
Read the guide →Skip the reading — have us do it
We analyse your charity's online presence for free, then help you build and run the online channels that bring donations in — search, content and the donation journey on your own site. You pay nothing upfront.
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